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Case Study: From Terrestrial TV Channels to FAST, OTT, and Live Event Streaming

Case Study: From Terrestrial TV Channels to FAST, OTT, and Live Event Streaming - Photo
PlayOut
Stream Online
All Services Platform
Licensed Content Distribution
IP Delivery
Live Stream
Infrastructure
VoD Portal
WEBREC
Automated Subtitling
AI-powered Dubbing
OTT
FAST

02 July, 2026 | 23:59

A media company came to Cosmonova Broadcast with one operational request: deliver its terrestrial TV channel feeds to a defined market in Latin America.

The project started with Distribution & IP Delivery. We adapted the channel feed for each receiving environment, covering transcoding, stream packaging, delivery profiles, and handover specifications. As the client expanded its distribution geography, the same delivery model was later extended to Europe.

As the project grew, the operational layer became more complex. The client was expanding across regions, preparing several FAST channels, running regular live broadcasts on its TV channels, planning live event streaming on its own website, and moving towards a VOD and OTT model. With operations split between different providers, control became harder, and launch timelines started to slip.

The client then moved its existing TV channels to COSMO | PLAYOUT. We brought scheduling, day-to-day channel operations, localisation workflows, automated repetitive processes, and AI-assisted operational tools into one service environment. The same playout layer also enabled a faster launch of FAST channels without building a separate channel operations chain.

In parallel, we used Stream Online to provide technical support for regular live broadcasts on the client’s TV channels and for live event streaming on its website. This connected broadcast operations and online delivery under a single managed operational model, rather than adding another isolated workflow.

The current stage is VOD Portal. We are working with the client on its own VOD library for the website, with different viewing modes, DRM, content access control, and analytics. On this foundation, the client plans to launch its own OTT service based on an AVOD model, with the option to add subscription-based monetisation in the future.

Step by step, one delivery request evolved into a broader media operations project: channel feed adaptation, transcoding, stream packaging, IP-based delivery, multi-territory distribution, managed playout, channel operations, localisation workflows, FAST channels, regular live broadcasts, website live events, VOD library development, content protection, access control, analytics, and OTT monetisation planning.

By moving segmented media operations into an integrated multi-service system under unified management, the client gained a controlled path to scale across regions, platforms, and broadcast and digital video environments.

For the business, this means faster scaling without operational chaos, optimised costs, and more predictable delivery outcomes.

One initial delivery request. One expanding media project. One operational partner across the path from linear TV to FAST channels, VOD, OTT services, and live event streaming.

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