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Cosmonova Broadcast: An Entry Point for EU Broadcasters into Ukraine’s Media Market

Cosmonova Broadcast: An Entry Point for EU Broadcasters into Ukraine’s Media Market - Photo
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11 May, 2026 | 10:37

Ukraine matches EU markets in media consumption patterns.
Yet the market remains less saturated, and entry for EU broadcasters is simpler.

  • 63% watch TV weekly (Mediatrack)
  • 51% use OTT/VOD weekly (Mediatrack)

Comparable European benchmarks:

  •  ~70–80% weekly TV reach (EBU)
  •  ~63% regular OTT/VOD usage (Eurostat)

Ukraine shows similar consumption dynamics while remaining a less crowded market.

For EU linear broadcasters, entry is simplified:
They can operate in Ukraine without registration (Article 66 of the Law “On Media”).

However, this does not remove the core operational steps:

  • rights clearance for Ukraine
  • distribution agreements
  • signal delivery
  • localization (if required)

Cosmonova Broadcast operates across the full media supply chain from channel launch and localization to IP distribution across all platforms.

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