
11 May, 2026 | 10:37
Ukraine matches EU markets in media consumption patterns.
Yet the market remains less saturated, and entry for EU broadcasters is simpler.
Comparable European benchmarks:
Ukraine shows similar consumption dynamics while remaining a less crowded market.
For EU linear broadcasters, entry is simplified:
They can operate in Ukraine without registration (Article 66 of the Law “On Media”).
However, this does not remove the core operational steps:
Cosmonova Broadcast operates across the full media supply chain from channel launch and localization to IP distribution across all platforms.

In the past, content value was created at the production stage. Changes in consumption and monetization have forced media companies to rethink the value of content delivery

A summary of Cosmonova Broadcast’s operational scale, infrastructure upgrades, and key milestones across playout, IP distribution, OTT, and streaming in 2025

The key is not choosing between partnership or centralisation, but designing an operating model that fits your goals

The distinction between linear TV and digital platforms is fading as audiences consume content across multiple environments. Coordinated multiplatform distribution is becoming essential for broadcasters

Cloud adoption is no longer the main question for media companies. The key challenge today is architecture. Learn how integrated cloud infrastructure improves operational stability, scalability, security, playout, and IP distribution for broadcasters and OTT services
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Technology can be replaced. Features can be copied. But the operating model behind them is what creates measurable advantage

All Services Platform brings TV channel playout, localisation, distribution, OTT, live streaming, NOC monitoring and technical support into one managed operational workflow with SLA-based accountability. Media companies can launch channels and OTT services, expand to new markets and scale operations without building separate technology chains

Cosmonova Broadcast will showcase the COSMO | PLAYOUT mobile app and the new Clip Live feature in the updated WEBREC at IBC 2026 in Amsterdam. Both updates will be on display at stand 1.F14