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18 March, 2026 | 09:39
The line between linear and digital content is becoming increasingly blurred, to the point where the distinction is becoming largely theoretical.
According to Nielsen’s The Gauge (January 2026), streaming accounted for 47.5% of all TV viewing in the U.S. in December last year, and on certain days exceeded half of total daily viewing. Ofcom research shows that 74% of UK households have a Smart TV, while the number of households watching TV exclusively via the internet continues to grow.
Audiences now engage with content across both linear TV and digital environments simultaneously, including CTV platforms, web services, and mobile apps. That is why coordinated multiplatform distribution creates the greatest value today.
Our ASP (All Services Platform) enables broadcasters and rights holders to execute a unified content strategy spanning both linear and digital environments:
A complete media supply chain within a single operating framework.
Thank you to everyone who has supported us and believed in us on this journey!
Cosmonova Broadcast is at IBC 2025!
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