18 March, 2026 | 09:39
The line between linear and digital content is becoming increasingly blurred, to the point where the distinction is becoming largely theoretical.
According to Nielsen’s The Gauge (January 2026), streaming accounted for 47.5% of all TV viewing in the U.S. in December last year, and on certain days exceeded half of total daily viewing. Ofcom research shows that 74% of UK households have a Smart TV, while the number of households watching TV exclusively via the internet continues to grow.
Audiences now engage with content across both linear TV and digital environments simultaneously, including CTV platforms, web services, and mobile apps. That is why coordinated multiplatform distribution creates the greatest value today.
Our ASP (All Services Platform) enables broadcasters and rights holders to execute a unified content strategy spanning both linear and digital environments:
A complete media supply chain within a single operating framework.
A summary of Cosmonova Broadcast’s operational scale, infrastructure upgrades, and key milestones across playout, IP distribution, OTT, and streaming in 2025
The key is not choosing between partnership or centralisation, but designing an operating model that fits your goals
Cloud adoption is no longer the main question for media companies. The key challenge today is architecture. Learn how integrated cloud infrastructure improves operational stability, scalability, security, playout, and IP distribution for broadcasters and OTT services
Ukraine offers simplified market entry for EU linear broadcasters. Cosmonova Broadcast acts as an operational entry point, providing the full media supply chain - from channel deployment and localization to distribution and multiplatform IP delivery
.png&w=828&q=75 "Always-On Media Keeps Revenue Flowing - Photo")
Technology can be replaced. Features can be copied. But the operating model behind them is what creates measurable advantage
All Services Platform brings TV channel playout, localisation, distribution, OTT, live streaming, NOC monitoring and technical support into one managed operational workflow with SLA-based accountability. Media companies can launch channels and OTT services, expand to new markets and scale operations without building separate technology chains
Cosmonova Broadcast will showcase the COSMO | PLAYOUT mobile app and the new Clip Live feature in the updated WEBREC at IBC 2026 in Amsterdam. Both updates will be on display at stand 1.F14
Managed geo-redundant infrastructure, 24/7 NOC monitoring, technical support, and clearly defined operational procedures enable Cosmonova Broadcast to deliver a 99.98% SLA
