Debunking Myths About Cloud Technologies

While cloud technologies remained a hot topic at IBC 2024, the industry's approach to them has been redefined. It now understands that they should be considered part of comprehensive solutions designed for the specific needs of content producers, broadcasters, and streaming platforms.

However, the traditional conservatism of the media sector still poses a major challenge to the widespread adoption of these solutions. Companies are reluctant to move away from familiar on-premises infrastructures, fearing migration complexities, loss of control, and additional costs.

Data Security: Myths and Reality

One of the main arguments against cloud adoption is data security concerns. However, modern cloud solutions offer multi-layered protection, including encryption, backups, and strict access protocols. Today, cloud storage is the most secure solution, eliminating risks associated with data loss due to equipment wear, hardware failure, mechanical issues, or even the simple misplacement of physical storage devices.

Cloud Equals Additional Costs? Quite the Opposite! 

Real-world cases demonstrate that cloud solutions help reduce infrastructure costs. Cloud providers handle infrastructure maintenance, so purchasing and maintaining expensive servers and storage systems is unnecessary, reducing administrative expenses. Additionally, Cosmonova Broadcast’s cloud solutions operate on a SaaS model, enabling clients to pay only for the resources they use, further optimizing their budgets.

Migration Challenges

For media companies operating on legacy architectures, transitioning to cloud solutions requires time, retraining engineering teams, and adapting workflows. However, hybrid solutions that combine on-premises and cloud resources help eliminate these challenges, facilitating a smooth transition while maintaining operational stability.

Comprehensive Cloud Solutions by Cosmonova Broadcast 

Our solutions are tailored to the real needs of broadcasters:

COSMO | PLAYOUT enables the fast launch of a traditional or FAST channel from scratch, offering comprehensive automated management - from content storage and scheduling to localization and monetization.

IP Delivery ensures simultaneous IP signal distribution with the ability to transcode it for any platform.

WEBREC is a streaming recording service that helps broadcasters meet regulatory compliance requirements.

Stream Online is a platform for streaming live event broadcasts.

Our products prove that cloud technologies address broadcasters' pressing challenges and enhance productivity and efficiency while reducing operational costs.

In today’s environment of macroeconomic stagnation and fierce industry competition, cloud-based solutions are becoming a necessity. It’s time to harness their potential!