
13 August, 2026 | 11:47
Once a VOD library is live, an OTT project starts to gather momentum.
Content volumes grow. The service expands to include Live TV, catch-up TV, time-shifted TV and live event streaming. Access and monetisation models evolve, advertising workflows are added, apps are introduced across multiple devices, and analytics requirements increase.
If every new capability requires a separate integration, the platform becomes harder to manage and product development slows down.
VOD Portal provides a single technology foundation for developing an OTT service. It brings together the OTT platform, website and apps, supporting VOD, Live TV, catch-up TV, time-shifted TV and live event streaming.
From a single interface, media teams can manage audience access, the content catalogue and metadata, advertising workflows and analytics. The technology layer includes CDN, support for streaming formats, transcoding and integration with external content storage systems.
Media companies can launch the service in the configuration they need, then add content, capabilities and new monetisation models step by step.
This is what OTT scalability looks like in practice: the platform evolves with the product, while new capabilities are introduced as business needs emerge.

Ukraine offers simplified market entry for EU linear broadcasters. Cosmonova Broadcast acts as an operational entry point, providing the full media supply chain - from channel deployment and localization to distribution and multiplatform IP delivery
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Technology can be replaced. Features can be copied. But the operating model behind them is what creates measurable advantage

Media companies can choose the right infrastructure model for playout, OTT, streaming, and channel distribution operations — Cosmonova Broadcast explains how

Meet Cosmonova Broadcast at IBC 2026 in Amsterdam to discuss managed media services, workflow automation, playout, IP delivery, streaming, OTT, and monetisation

One TV channel delivery request evolved into an integrated media operations project covering multiplatform distribution, managed playout, FAST, VOD, OTT, and live streaming

All Services Platform brings TV channel playout, localisation, distribution, OTT, live streaming, NOC monitoring and technical support into one managed operational workflow with SLA-based accountability. Media companies can launch channels and OTT services, expand to new markets and scale operations without building separate technology chains

Cosmonova Broadcast will showcase the COSMO | PLAYOUT mobile app and the new Clip Live feature in the updated WEBREC at IBC 2026 in Amsterdam. Both updates will be on display at stand 1.F14

Managed geo-redundant infrastructure, 24/7 NOC monitoring, technical support, and clearly defined operational procedures enable Cosmonova Broadcast to deliver a 99.98% SLA