25 March, 2026 | 14:42
Audience growth sounds optimistic until you face it in practice.
One of our clients expanded distribution from 3 to 12 delivery points (OTT + regional versions of TV and FAST channels).
Before:
- about 2 weeks to connect each platform
- frequent manual interventions
- unclear vendor responsibilities
After restructuring:
What changed? The team stayed the same. The system changed.
Channel operations - from playout and localization to transcoding, stream packaging, and distribution to OTT, IPTV and cable operators - were reorganized:
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One TV channel delivery request evolved into an integrated media operations project covering multiplatform distribution, managed playout, FAST, VOD, OTT, and live streaming
