Automating Playout: From Routine Tasks to Operational Control

A playout operator’s work directly affects audience retention, the fulfillment of advertising contracts, and compliance with regulatory requirements, which, in turn, impact a TV channel's reputation and finances.

Yet a significant part of their time is still spent on routine tasks, such as adding graphics, labels, announcements, and checking content before going on air.
The COSMO | PLAYOUT cloud service automates these processes, freeing operators to focus on monitoring, preventing, and fixing errors.

• EPG reduces manual work in scheduling the broadcast
• Automated graphics and announcement overlays save operational time and simplify control
• Hotlists ensure uninterrupted broadcasting even during incidents
• The system monitors ad markers (SCTE-35) and ensures they appear in the right place at the right time
• COSMO | PLAYOUT also automatically transcodes files, applies technical configurations, and performs a health check, eliminating typical causes of missing signals and frozen playouts.

As a result, operators spend less time on routine tasks and more time overseeing the broadcast.
The service significantly speeds up their work and boosts efficiency.

Fewer errors - stable, high-quality broadcasting and satisfied viewers.

Personalized playout

We further automate processes based on client needs and provide custom configuration support.