IBC: A Springboard for Content Providers

Since its founding, Cosmonova Broadcast has consistently participated in IBC. By becoming part of the event, we set specific goals: to popularize our brand and services, to solidify our image as an innovator through the demonstration of new technological solutions, to expand our broadcasting geography and partnerships, and, of course, to learn about the latest industry innovations in media and entertainment as foundational ideas for our R&D projects. 

Below, we share our experience at IBC 2023 so that everyone can assess the effectiveness and relevance of using such a tool in their own marketing strategy.

2023 Retrospective

At the IBC 2023 exhibition in Amsterdam, Cosmonova Broadcast showcased a range of proprietary solutions for rapid channel deployment, network unification, integration with external platforms, IP broadcasting, and large-scale live streaming. In light of growing cyber threats, the company focused on data protection and privacy, presenting its own developments.

To provide reliable, simple, flexible, and scalable services that are continuously improving, we widely apply innovations: cloud technologies, CDN, SRT, UDP, UDP Multicast, HTTP, SDI. 

Thus, we were able to guarantee our users:

- 99.98% SLA;

- Data storage and transmission security according to international standards;

- Reception of HD/SD signals, encryption, and transcoding into any formats;

- A complete set of tools for channel management;

- Simultaneous broadcasting to hundreds of thousands of viewers worldwide;

- The ability to unify multiple channels into one system and integrate it with external platforms;

- Access to services from any device anywhere in the world with internet access;

- Service flexibility and scalability;

- Cost optimization through the SaaS model or pay-while-use system, as well as reducing operational costs and expenses related to purchasing and maintaining equipment, which can be eliminated.

Impressions and Achievements

Participation in IBC 2023 allowed Cosmonova Broadcast to establish new partnerships, significantly expand its business geography, and strengthen existing contacts. The event is an excellent platform for sharing experiences and staying informed about the latest trends. The convention allows for an objective evaluation of our products on the international market, providing valuable feedback from clients and industry peers. This helped us understand that, with equal access to innovations for all players, we managed to offer truly flexible services and high-level customer support – this is our uniqueness.

We noted a high interest in our products and solutions, indicating the correctness of our development strategy.

Plans for IBC 2024

Building on our achievements, Cosmonova Broadcast is already preparing for participation in IBC 2024. This year, the company plans to present several solutions to improve broadcasting quality and data security – trends shaping the future of the media industry.

Conclusion

Cosmonova Broadcast's participation in IBC 2023 was a significant event, confirming the company's high level and readiness for scaling and new challenges.

The upcoming IBC 2024 exhibition promises to be equally interesting and fruitful, opening new horizons for development and cooperation.

We continue to strive for innovation and excellence in the telecommunications and media industry, ensuring that viewers receive content quickly, conveniently, and securely.

See you at IBC 2024!