Insights and Trends in the Media and Entertainment Industry

Channel Deployment and Signal Delivery

AI technologies are becoming central to optimizing the process of content discovery and creating FAST (Free Ad-Supported Streaming Television) channels. This allows users to receive more accurate recommendations, increasing their engagement and satisfaction with the content they view.

Television advertising is becoming interactive, allowing viewers to purchase directly from the screen via a TV interface or mobile device. This not only increases advertising revenue but also expands opportunities for content monetization.

Cosmonova Broadcast offers a flexible, customizable COSMO|PLAYOUT service for the rapid launch of a turnkey TV channel. The architecture of the service, including cloud technologies and our own equipment park, provides our clients with significant savings and high quality. We implement interactive advertising modules that allow viewers to purchase directly from the screen. For example, during the Eurovision 2023 broadcast, a new advertising module was used for content monetization, which increased advertising revenue.

Data Storage and Transmission

The use of cloud technologies continues to grow, and in 2024, an increasing number of video service providers are adopting multi-cloud and hybrid solutions. This enhances business scalability, flexibility, and operational efficiency.

Cosmonova Broadcast services are built on cloud and hybrid data storage and transmission solutions. We widely use cloud technologies for content management and the rapid deployment of TV channels.

Operators aim for a neutral carbon footprint, reflecting across the entire supply chain and stimulating the development of environmentally friendly solutions.

Cosmonova Broadcast pays special attention to this topic. Using energy-efficient IBM servers and Juniper network devices, server virtualization with KVM and Docker, automated energy management systems, and other measures collectively help us achieve a neutral carbon footprint.

Security

Cybersecurity threats, such as CDN leeching (pirate use of CDN), are becoming more relevant. Operators must apply innovative AI and machine learning-based solutions to detect and prevent such threats. The risks of deepfake usage are also increasing, requiring the development and implementation of effective content protection methods, such as watermarks.

Cosmonova Broadcast ensures data protection for its clients under international standards. Our systems include automated protection, monitoring, and alert functions, fully and continuously backed by the technical support service. This allows for a prompt response to threats and the prevention of CDN piracy and other cyber-attacks under any conditions. Our clients have full access to control all processes within the system. We train partner personnel and provide 24/7 support throughout the cooperation period.

General Trends

Social media and influencers play an important role in attracting audiences to television content. They help to open up new viewer experiences while creating hype and building trust.

Our Stream Online service allows integrating TV channels with any social networks and websites. Thus, service users can increase their digital audience and monetization sources, boosting advertising revenue. They gain direct access to content rights holders, TV channels, and operators across Europe, North and South America, and the Arabian Peninsula, thus expanding their business capacity and market reach. The platform essentially opens up unlimited collaboration opportunities for bloggers and TV channels regarding joint projects and content usage.

Evolution of Marketing and Data Use

Personalized, data-driven marketing strategies are replacing traditional approaches. Streaming platforms use large volumes of data on viewing habits to create highly targeted marketing campaigns, increasing user engagement.

Cosmonova Broadcast offers solutions for real-time ad replacement/adding and integration with advertising agencies for maximum content monetization.

These achievements confirm Cosmonova Broadcast's commitment to advanced technologies and strategies to adapt to the rapidly changing landscape of the television industry.