19 July, 2024 | 11:40
AI technologies are becoming central to optimizing the process of content discovery and creating FAST (Free Ad-Supported Streaming Television) channels. This allows users to receive more accurate recommendations, increasing their engagement and satisfaction with the content they view.
Television advertising is becoming interactive, allowing viewers to purchase directly from the screen via a TV interface or mobile device. This not only increases advertising revenue but also expands opportunities for content monetization.
Cosmonova Broadcast offers a flexible, customizable COSMO|PLAYOUT service for the rapid launch of a turnkey TV channel. The architecture of the service, including cloud technologies and our own equipment park, provides our clients with significant savings and high quality. We implement interactive advertising modules that allow viewers to purchase directly from the screen. For example, during the Eurovision 2023 broadcast, a new advertising module was used for content monetization, which increased advertising revenue.
The use of cloud technologies continues to grow, and in 2024, an increasing number of video service providers are adopting multi-cloud and hybrid solutions. This enhances business scalability, flexibility, and operational efficiency.
Cosmonova Broadcast services are built on cloud and hybrid data storage and transmission solutions. We widely use cloud technologies for content management and the rapid deployment of TV channels.
Operators aim for a neutral carbon footprint, reflecting across the entire supply chain and stimulating the development of environmentally friendly solutions.
Cosmonova Broadcast pays special attention to this topic. Using energy-efficient IBM servers and Juniper network devices, server virtualization with KVM and Docker, automated energy management systems, and other measures collectively help us achieve a neutral carbon footprint.
Cybersecurity threats, such as CDN leeching (pirate use of CDN), are becoming more relevant. Operators must apply innovative AI and machine learning-based solutions to detect and prevent such threats. The risks of deepfake usage are also increasing, requiring the development and implementation of effective content protection methods, such as watermarks.
Cosmonova Broadcast ensures data protection for its clients under international standards. Our systems include automated protection, monitoring, and alert functions, fully and continuously backed by the technical support service. This allows for a prompt response to threats and the prevention of CDN piracy and other cyber-attacks under any conditions. Our clients have full access to control all processes within the system. We train partner personnel and provide 24/7 support throughout the cooperation period.
Social media and influencers play an important role in attracting audiences to television content. They help to open up new viewer experiences while creating hype and building trust.
Our Stream Online service allows integrating TV channels with any social networks and websites. Thus, service users can increase their digital audience and monetization sources, boosting advertising revenue. They gain direct access to content rights holders, TV channels, and operators across Europe, North and South America, and the Arabian Peninsula, thus expanding their business capacity and market reach. The platform essentially opens up unlimited collaboration opportunities for bloggers and TV channels regarding joint projects and content usage.
Personalized, data-driven marketing strategies are replacing traditional approaches. Streaming platforms use large volumes of data on viewing habits to create highly targeted marketing campaigns, increasing user engagement.
Cosmonova Broadcast offers solutions for real-time ad replacement/adding and integration with advertising agencies for maximum content monetization.
These achievements confirm Cosmonova Broadcast's commitment to advanced technologies and strategies to adapt to the rapidly changing landscape of the television industry.
Cosmonova Broadcast Company has opened new facilities for reliable signal delivery in the Baltic region.
This infrastructure is built similar to those that we already successfully use in Ukraine, Germany and Poland.
We constantly develop and upgrade our products, so as the next stage of Stream online service development, we are proud to present our new advanced solution - VoD portal.
We properly represented our company on such a high level during the IBC2022 Exhibition!
The Ukrainian flag flew proudly in our pavilion! We presented our own technical solutions for 4 days and emphasized that our products are developed exclusively by Ukrainian developers and engineering team.
Cosmonova Broadcast team participated at IBC2023 and demonstrated our own high-tech Ukrainian-made products at the international conference. We express our sincere gratitude to everyone who visited our stand and joined the discussions and demonstrations.
Grants provided by various organizations and foundations have become one of the financing options today.
If you are a representative of the media industry or plan to join the industry with a new project, Cosmonova Broadcast offers partnership and mentorship to attract investment and grant funds.
Cosmonova Broadcast is looking forward to meet you at IBC2023 in Amsterdam from September 15th to 18th!
During the event, you will be able to get more information about our innovative products in hall 2, at stand 2.B15.
Due to the Cosmonova Broadcast Company's service "Stream Online" hundreds of thousands fans were able to watch live broadcasts of football games, this year the number of views became a record. Also this year, the security protocol was improved and the advertising module was extended.
Cosmonova Broadcast is a reliable partner of the Football World Cup!
