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IBC: Technology in the Spotlight

IBC: Technology in the Spotlight - Photo
IBC

17 July, 2025 | 13:48

IBC 2024 hosted over 1,400 exhibitors and 45,000 attendees from 170 countries — a growing confirmation of its global relevance in media and entertainment.

AI Moves From Concept to Practice

The new AI Tech Zone showcased working systems: automated tagging with metadata, video editing, audio separation, traffic prediction tools, live-sports graphics, and more.

One “AI artist” painted portraits based on visitor conversations. Another system — an AI-powered football game — responded to gestures, integrated real-time shopping, and featured mobile streaming with noise suppression.

AI is now embedded across production and streaming — from network optimization and storage to AR/VR and interactive advertising.

Cosmonova Broadcast continues to implement an AI-driven strategy.

Clients using COSMO | PLAYOUT already scale operations with AI-powered automation. More updates are coming soon — and we’re excited to showcase them at IBC 2025.

Industry Insights & Keynotes

Renowned analyst Benedict Evans emphasized AI's early-stage maturity and the shift toward constant transformation as the new normal.

Representatives from BBC, Channel 4, Sky, Paramount Global, Amazon Prime Video & MGM urged broadcasters to build flexible, scalable IT architectures ready to support cloud, AI, and live production.

Cosmonova Broadcast is ready

Our Europe-based infrastructure, tailored exclusively for media companies, supports step-by-step migration from hybrid to fully managed cloud environments with deep automation and customization. From launching new channels to live broadcasting and global content distribution — our integrated platform covers it all.

Human + Machine Collaboration

 AI should handle the routine — freeing humans for creative and strategic work. That’s the takeaway from last year’s “AI × Creativity” fireside chat.

 At Cosmonova Broadcast, we automate media workflows so our clients can focus on what truly matters: content, creativity, and growth.

Meet Us at IBC 2025

Last year, our booth was so busy we ended up hosting two lines — scheduled and spontaneous. Visitors loved our astronaut-themed merch. This year, we’re expanding our booth space and preparing something new.

IBC 2025 takes place September 12–15 under the theme “Future Tech: Shaping the Future of Media & Entertainment.” With private 5G, AI, and real-world cloud applications in the spotlight — technology is again leading the conversation.

Come see us in Hall 1, Stand 1.F12, RAI Amsterdam.

Book a meeting in advance for the best experience:

https://wa.me/380932955896

sale@cosmonova-broadcast.tv

WhatsApp, Telegram, Viber: +38 093 295 5896



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