28 June, 2021 | 13:48
🟣 The viewer wants to watch only interesting, individually selected content. The advertiser wants the ad to be broadcast to an interested audience. All of this is made possible by the content replacement feature, in particular, ad replacement. This function allows the TV channel to convey targeted content as accurately as possible. We have been providing this service for a long time and have already collected a number of successful cases of advertising replacement using Cosmo PlayOut, including creating versions of TV channels for broadcasting on the Internet and OTT services.
☑ The TV channel generates a signal in the studio, and our experienced R&D team organizes uninterrupted signal delivery, its high-quality reception, sets up the replacement of advertising blocks according to the customer's scenario. It is the customer in the COSMO interface | Playout configures the program so that content is simultaneously broadcast in different regions - the same or different. In the future, we supply the existing versions of signals to cable providers, IPTV, OTT services, broadcast platforms, and so on.
🔹 Replacement of ad units is relevant not only for Ukraine, but also for other countries. Accurate targeting is essential for effective marketing. Content can be changed for various reasons (for example, lack of rights to technologies or territories). Ultimately, ad substitution can significantly reduce the cost of signal conditioning and delivery infrastructure.
🔹 Substitution with COSMO | PlayOut is indispensable for creating regional versions of the channel. For example, local news that is relevant to a specific region. Such a selection of news maintains the interest of the audience, makes television as close as possible to the real needs and interests of TV viewers.
🔹 Another case is the substitution of content in the case when a film is prohibited from showing on a certain territory. Then you can safely broadcast the film in other countries, and in a limited area at the same time show other video content. Note that all this happens without losing the high quality of the broadcast for all viewers.
We have a wide range of opportunities in the media field due to the experience gained over 16 years. Our recently established Cosmonova Broadcast company is rapidly gaining positions in the market. For 16 years we have been supplying innovative services and signal delivery services for TV channels in Ukraine and dozens of other countries.
☑ The next step after the formation of a separate version of the TV channel with the help of COSMO | PlayOut is its delivery to operators and providers using the IP Delivery service.
With the help of the IP Delivery WEB interface, the TV channel can effectively manage the delivery. And also choose which provider to deliver which version. And our networks make it possible to implement the client's wishes for the delivery of the version to a specific provider or a group of providers, depending on the territory and technology.
🟣 Cosmonova Broadcast provides a full range of technologies, modern infrastructure solutions for TV channels - from creating a TV channel from scratch, managing broadcasting based on COSMO | PlayOut before distribution, delivery to providers and operators, etc. Our R&D team effectively organizes signal delivery, reception on the Cosmonova platform, and configures the replacement of ad units according to the customer's scenario. We work 24/7 with a high level of SLA. With us, you will be invariably confident that the quality of the broadcast will not suffer.
From June 2020, Cosmonova Broadcast customers receive a video delivery service from the innovative SRT protocol. SRT (Secure Reliable Transport) - a modern data transmission protocol developed on the basis of UDP, an effective open-source solution. Guarantees reliable data delivery. The SRT protocol has a number of undeniable advantages, being a popular method of video transmission in the world.
Розгорнуто інтерфейс для взаємодії Cosmo PlayOut з соціальною мережею InRating та задіяно модуль Cosmo PlayOut для автоматичного титрування ефіру, що вміє читати мета данні медіа файлів та збирати з них та графічних файлів анімовану графіку та відображати в ефірі в реальному часі.
In 2021, Cosmonova Broadcast implemented an ambitious project - DCP. The Delivery Digital Cinema Package is used to store and transfer streams of audio, video, and digital cinema (DC) data.
Продукт має широкий спектр функціоналу: планування сіток, транскодування, управління інтерактивною графікою, заміщення реклами на льоту та адаптується під культурні особливості території. R&D надає повноцінний консалтинг щодо вибору обладнання і технологій, налаштування програмних і інфраструктурних рішень.
СOSMO | PlayOut is the modern cloud solution that allows you to deploy and launch a TV channel in the shortest term. Filling the airwaves with previously created content and live broadcasts using high-tech visual effects, vivid animation is simple and easy with the new program from Cosmonova Broadcast.
Cosmonova Broadcast - a company with its own telecommunications infrastructure, data center, software and hardware solutions, a package of services and proprietary programs. Cosmonova Broadcast is IT and High Tech for the media business. The company has access to the strongest expertise thanks to its team of R&D and IT professionals with over 16 years of experience.
Регіональні канали організовано в загальну мережу з можливістю обміну телевізійними сигналами між ними на базі віртуальної матриці CosmoTV-IX. Інтегровано CDN з плеєром на сайт і для додатків, управління трансляціями в FB і Youtube, запис ефіру, обробка відео: підрізування і вивантаження.
Cosmonova Broadcast is proud to announce - We are participating in the biggest worldwide Telecom event IBC2022, 9-12 September, Amsterdam! Let's see each other at our booth 8.A01! You will be able to meet our team and to get latest updates about our products and software. Can't wait meeting you! Please fill in the form below in order to book a meeting at the Exhibition.