The Advertising Module Implementation for Content Monetization during the Eurovision 2023 Broadcast

Infrastructure
Stream Online
All Services Platform

15 May, 2023 | 13:05

Cosmonova Broadcast is one of the leading companies in the media field and TV sector.
For many years, our company has been successfully providing high-quality broadcast of the Eurovision Song Contest commissioned by National council of television and radio broadcasting of Ukraine. Stream Online solution is constantly developing, improving security and reliability of services and creating new opportunities. For example, during Eurovision 2023 broadcast, new advertising module for content monetization was used.
The advertising module allows to place the required amount of advertising content during the broadcast. It enables to configure the rules for the rotation of commercials to ensure the effectiveness of the advertising campaign. In addition, the module automatically removes advertising content from rotation upon reaching a specified number of impressions, etc. A detailed report of advertising statistics is collected.
The success of the broadcast confirms the deep expertise of Cosmonova Broadcast specialists in the field of television and digital video technology.

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